If you noticed your local party supply store no longer carrier Superman party supplies, there's a reason. Our Hallmark sales rep informed us they will be discontinuing the Superman Returns party supplies starting October 1st. The most common reason for discontinuation of a party theme is lack of re-orders from the big retail stores such as Wal-Mart and Target and party stores such as Party City.
We just placed our order with Hallmark last week for more Superman party supplies so our supply won't dry up soon. Since this superhero party supply theme isn't as popular as Batman or Super Hero Squad party supplies, you probably don't have much to worry about if you are planning a Superman-themed party in the next few months. But for those who plan to have this superhero party theme next summer or later, we hope you will plan ahead.
We expect the supply to start drying up by Spring 2011 (including our inventory) and cause a demand for these supplies on ebay. This happened with Super Hero Squad party supplies when they were only available at select Wal-Mart stores. Savvy ebay sellers bought these supplies at this store and flipped them on ebay for at least a 100% profit.
Sadly, we do not expect to see a new Superman party supply theme until the time the next Superman movie is scheduled for release: December, 2012.