First the NHL with Stan Lee's company and now the NBA with Marvel. Soon you will be able to buy your favorite NBA team merchandise with images of your favorite superheroes.
Marvel Entertainment, LLC and the National Basketball Assocation announced a partnership yesterday that will feature NBA logo products with either a chosen Marvel superhero or a group of Marvel superheroes in the colors of the team (such as a purple Captain America.) You'll see Peter Parker aptly with the Knicks because of the New York City connection and The Incredible Hulk with the Boston Celtics due to the color connection.
The unveiling of the new line of merchandise will occur at this year's NBA All-Star game at the Staples Center in Los Angeles on February 20th. Marvel NBA All-Star game merchandise will also be available.
The products will then become available at other national and regional sporting goods retailers, specialty stores, additional NBA arena stores and mid-tier channels sports apparel departments.
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