The 2009 Toy Fair was the last of three big shows we attended at Jacob Javits (in the last four weeks!) in New York. This one was billed as the big one for the toy industry. It had every brand imaginable, every product we can recollect at the Mom & Pop toy shops in small towns. There were a few corporate booths that only allowed group tours while other booths welcomed anyone who came close to them, trying to start a conversation to get you curious about their product. And with all that was happening, one thing was absent to give this show its full effect: no kids.
The superhero offerings were spread out throughout the two floors. There were booths from Marvel and DC Comics as well as manufacturers of school and party supplies for superheroes. We met with almost all of our suppliers and it was great to put a face to a name. We also met wholesalers who we want to begin working with to provide you with more product selections for our website.
You hope to discover something new at these trade shows. Usually it’s the same old stuff but we were lucky. We covered a new superhero product at the Gift Show last month and met up with this same vendor. We shot this quick video to show you what it looks like:
Ziggideez is a licensed plush accessory that can be worn on a shoe, a belt loop, a backpack, a shirt or it can be worn as a ring. The vendor has licenses with Major League Baseball, Nickelodeon and Marvel already and plans to get DC Comics as well. The product looks fun to wear — just ask our son who can’t get his hands off a Spongebob Ziggideez given to us.
We hope to sell these for our back-to-school promotion later in the year and will give this video its own page to showcase this product as a coming-soon item.
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